Tina Villis

#BOOKDIRECT – What’s this all about?

The #BookDirect campaign started Tuesday February 7 2018
– so  what is this all about?

The #bookdirect Movement aims to show travellers booking online that hefty booking fees are avoidable if they book through the owner or property manager’s website. February 7 was Guest Education Day, with the objective to let guests know that it pays to book smart, book local and book direct. There are many advantages to bypassing third party channels like Airbnb, Stayz, Expedia, Booking.com, HomeAway, Trip Advisor and Flipkey. These Online Travel Agencies (or OTAs) are almost entirely removed from the hosting experience. They do not own or manage any properties; they won’t meet you at the property when a possum is running amok in your suitcase. Their business model is limited to connecting travellers with hosts. My aim for this post is to continue spreading the word to the general public; I am concerned that the majority of travellers may be unaware of the fact that when they book through these sites they are paying a higher rate for a lessened accommodation experience!

SO WHY BOOK DIRECT?

  • You save by booking direct – OTAs add hundreds of dollars to your booking total; often as a percentage so the longer the booking, the greater the fee.
  • When you book direct you have direct contact with the manager or owner. Managers and owners have intimate knowledge of the property and destination – you can find out more about the property and location; if you have special needs (say family or a pet), your host can work with you directly before you commit to booking.
  • The best price isn’t on the OTAs, and OTAs can’t negotiate.
  • Many of the best holiday rentals are not listed on the major sites.
  • During non-peak periods managers and owners can offer special deals for you to consider.

Much of the push for #bookdirect has come for VRM Intel in the US, where the trend to remove interaction between owners and guests has already taken hold; OTAs and third party booking sites have made recent changes to their business models that have been detrimental to both guests and accommodation providers (including managers, owners and hosts). Guests who insist on having a more direct relationship with their accommodation providers are reinforcing an important baseline for the industry – one built on open communication between hosts and guests.

#bookdirect #bookdirectmovement #australianluxurystays #propertymanagers #homeowners #airbnbhosts #savehundredsofdollars #saveonaccommodationbookings #avoidbookingfees

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